Vector VS. Raster – What’s the difference?
You need a logo and you don’t know from where to start?
Right from the start we’ll say: the format.
So many times we’ve seen small businesses using or asking for logos and graphics that were not created correctly for their intended use.
If you want to go have something amazing but cheap, ouu well that does not go hand in hand!
So many people ask:” Do I need to get a professional to do this for me?”, and the answer is always “Yes!”. Now in order to fully understand why, let’s take a look at the image below:
The image is not clean and the overall look is unprofessional.
If you have a real business and you want to use your logo for different purposes, you will need a vector design.
As long as you have a vector Logo, you can play with it as long as you want because the image retains its properties.
How to avoid this problem? Make sure you hire a professional designer or agency that can take your vision and transform it into reality. The designer will know what program / software to use in order to crate a professional logo. It has to be easy to use, print and will let you to scale without any problem.
If you want to do it by yourself and you are not a professional, make sure you watch some tutorials and use for example Adobe Illustrator. This will allow you to create a vector logo and play with it without loosing the resolution.
In the end if you want a logo you’ll need to use that same logo to print business cards, use it online, create newsletters, or flyers, or maybe T-shirts, etc. Basically, the need ti scale the logo it’s inevitable. If you use a raster file, you’ll begin to lose resolution and clarity, resulting in a fuzzy, and unprofessional logo, if you use a vector file you will have amazing results.
Make sure you are clear about the output you need when you hire a designer or when you do it by yourself!